NIKE & JD Sports
AIR TO THE MAX

For Air Max Day, we created two epic activations across the country dropping shoes out of thin air - literally

In the month leading up to Air Max Day, we created a giveaway through the JD Sports app for a drone delivery experience.

After thousands of applications, JD loyalty members from NYC and LA were selected to receive their Air Max from 400ft out of the sky.

For Air Max Day at the JD Sports’ flagship location in Times Square, we created an in-store giveaway called Air/Drop.

Every hour, a store customer was surprised to find an AirDrop on their iPhone, awarding them a free pair of Air Max complete with a box full of prizes.