NIKE
RUN YOUR RUN

Running is one of the fastest growing sports in APLA (Asia, Pacific, Latin America) markets. But things like pollution, weather and especially traffic are still intimidating new runners.

Our task was to empower locals to face these urban challenges head on – and show how any obstacle can turn into a new opportunity.

Film
Our film featured local runners from Bangkok showing how the traffic, heat, street vendors and other aspects of the community aren’t a hindrance, but actually a help.

Product Content
In addition, we partnered with local run crews in Bangkok and Melbourne to capture various assets for Nike’s three new running shoes for the season: Invincible 3, Infinity RN4 and Pegasus 40.

Captured content was featured in retail, OOH, live events, and Nike’s digital channels.

Results
The work went live in over 540 retail stores around the world and helped lead to Nike’s most successful marathon festival in Melbourne, AUS with over 40k registrations.

In the Nike Run Club app, 2.1 Million kilometers were recorded as part of the campaign challenge in less than a month.